Social Media Marketing Plan for 1 Month Ad Budget: Rs. 10,000/- Week-by-Week Breakdown:
Week 1:
- Objective: Set up and optimize social media profiles
- Ad Spend: Rs. 2,500/-
- Targeting: Facebook and Instagram ads targeting relevant audience
- Ad Creative: Image ads with compelling copy
- Content: 2 social media posts + 2 short videos upto 60 seconds as per the business niche.
Week 2:
- Objective: Increase engagement and reach
- Ad Spend: Rs. 2,500/-
- Targeting: Facebook and Instagram ads targeting engaged users
- Ad Creative: Video ads with engaging visuals
- Content: 2 social media posts
Week 3:
- Objective: Drive website traffic and conversions
- Ad Spend: Rs. 2,500/-
- Targeting: Google Ads targeting relevant keywords
- Ad Creative: Text ads with compelling copy
- Content: 2 social media posts
Week 4:
- Objective: Retarget and remarket
- Ad Spend: Rs. 2,500/-
- Targeting: Facebook and Instagram retargeting ads
- Ad Creative: Image ads with special offers
- Content: 2 social media posts
Platform Allocation:
- Facebook Ads: 40% (Rs. 4,000/-)
- Instagram Ads: 30% (Rs. 3,000/-)
- Google Ads: 30% (Rs. 3,000/-)
Tracking and Optimization:
- Track ad performance, website traffic, and conversions
- Optimize ads for better performance and ROI
Social Media Marketing Plan for 1 Month – You’ll need to pay Rs. 4,000/- separately for management fees and content creation (40% of Rs. 10,000/-).