ACS Portfolio & Our Team
A combined website development and digital marketing team requires a blend of technical, creative, and strategic roles to ensure a successful online presence from build to launch and growth.
Core Roles for the Combined Team
The structure can be a single integrated team, or two closely collaborating sub-teams (technical and marketing), led by overall management.
| Role | Responsibilities | |
|---|---|---|
| Project Manager | Oversees the entire process, manages timelines and budgets, and ensures clear communication among all team members and stakeholders. |  |
| Business/Requirements Analyst | Gathers and analyzes business needs and translates them into detailed technical specifications for the development team. |  |
| UI/UX Designer & Video Editor | Responsible for the website’s look (UI) and ease of use (UX), creating wireframes and prototypes to ensure an intuitive and engaging user experience. |  |
| Front-End Developer | Builds the client-side of the website using HTML, CSS, and JavaScript, ensuring the design is functional and responsive across devices. |  |
| Back-End Developer | Manages the server-side logic, databases, APIs, and security, ensuring the website’s core functionality runs smoothly. |  |
| Quality Assurance (QA) Engineer | Tests the website rigorously to identify bugs, glitches, and performance issues before and after launch. |  |
| Content Writer Specialist | Creates engaging, SEO-friendly content for website pages, blogs, and marketing materials, aligning with brand voice and strategy. |  |
| SEO Specialist | Focuses on improving search engine rankings and organic traffic through keyword research, on-page optimization, and technical SEO strategies. |  |
| Digital Marketing Manager | Develops and oversees the overall digital marketing strategy, coordinating campaigns across various channels and tracking KPIs. |  |
| PPC & Paid Ads Specialist | Manages paid advertising campaigns on platforms like Google Ads and social media to drive targeted traffic and conversions. |  |
| Social Media Manager | Manages the brand’s presence on social platforms, creating content, engaging with the community, and running social media campaigns. |  |
| Marketing Analyst | Collects and interprets data from all marketing activities to provide actionable insights and ensure data-driven decision-making. |  |